Business Fundamentals40 Videos

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POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
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Role Roulette

Happy Halloween, everyone. Take care to watch out for all the ghouls, ghosts, goblins, and other monsters wandering about today! Although, I have to admit that there’s one thing I find scarier than any monster: spending my time doing low-priority work. Sometimes that can be hard to distinguish. Like many business owners, I have so […]
Alexander Ford
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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Schedule or Suffer

There’s a limit to how much any of us can have in our heads at any given time. As businesses scale and get bigger, with more needing to get done, it becomes increasingly difficult to find the time to work on everything that needs your attention. After all, even if you’re getting new clients, you’re […]
Alexander Ford
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Get a Daily Success Metric

Get a Daily Success Metric

Everyone (me included) wants to be able to know they did a good job. How do you get there? How can you know for certain, when you lay your head down to sleep at night, that you had a “successful” day? The answer to me is in measurement. You need to find something you can […]
Alexander Ford
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There Can Only Be One

What are you working on right now? Actually, maybe I should ask what you’re SUPPOSED to be working on right now. If you’re reading this, you’re clearly not doing it. Here’s the thing, though. That’s okay. If your attention has brought you to this post, honor the fact that you’re distracted. That’s a sign that […]
Alexander Ford
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
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Account for Value

Account for Value

You need to know the difference between accountability and responsibility in order to successfully scale up an organization. Some people mash all these words together thinking they mean the same thing. People need clear lines to know how to do their jobs.
Alexander Ford
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