Business Fundamentals40 Videos

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Do What You Love or Love What You Do

Do What You Love or Love What You Do

How much money are you wasting by avoiding hiring? Are you throwing away time doing tasks that don’t return much per hour, in terms of dollars, when you could delegate them to someone else? Are you sapping your energy doing things you don’t want to do because no one else has been given that accountability? […]
Alexander Ford
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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
Agency Board
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Becoming Jordan Peterson

Becoming Jordan Peterson

Don’t be a business owner trying to take accountability and ownership of other people’s stuff … their problems; causes; tirades. Put your own room in order first. Don’t go out into the world and assume ownership of other people’s stuff. When you martyr yourself on these causes you clearly can’t make a difference on, you […]
Alexander Ford
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Do What You Love and Delegate the Rest

Do What You Love and Delegate the Rest

How much money are you wasting by not paying someone a salary? Are you throwing away time doing tasks that don’t return much per hour, financially speaking, when you could delegate them to someone else? Are you sapping your energy doing things you don’t want to do because no one else has been given that […]
Alexander Ford
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Don’t Get Caught in the Time Trap

Don’t Get Caught in the Time Trap

“If you require motivation to do what you say is important, it isn’t important.” I’m very fortunate to be able to learn from a man as smart as Dr. John Demartini, and this quote really sums up what I’m sure a lot of you have heard from me before: there is no better indicator to […]
Alexander Ford
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
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The Death of the Specialist

Have you ever noticed how easy it is to find horror stories by freelancers about working with nightmare clients… but it’s much harder to find business owner horror stories about freelancers? It’s not as though they don’t exist. I’ve heard my share of them. In fact, one of the reasons that Measurable Genius exists is […]
Alexander Ford
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Middle Management

Middle Management

Middle management is one of the most challenging roles to play in any organization. It’s easy to be a business owner. You just need to be accountable. It’s also easy to be an employee. You just need to be responsible. It’s hard to be both. That’s what makes middle management special. They have a gift […]
Alexander Ford
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