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Hide and Seek Accountability

Hide and Seek Accountability

Aaaand we’re back! Much like building a person, building a business is a never-ending process. There’s no ‘finish line.’ You’re never ‘done’ transforming your company. I know this better than anyone because I live it in my business. One of the many ways I do that is by defining and assigning accountabilities. The more complex […]
Alexander Ford
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Perfectionism is Obstructionism

If you want to have a better business, you need to become a better business owner. Seems obvious, right? But here’s the part that many business owners don’t realize – that philosophy also holds true for every member of their organization. Think about it: would you get more momentum from everyone in your business becoming […]
Agency Board
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E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

One of the brand promises we have a Measurable Genius is that we hold space. That’s important in any service industry, but especially when you’re working with entrepreneurs. Building a business is a minefield of stress, and there are many times when I play a role in helping our clients navigate that stress … while […]
Alexander Ford
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Internal Daze Part 2

Internal Daze Part 2

I love talking to my clients. If you need proof of that, just looks at my KPIs. One of them is time in the market … which is primarily gained through me going out and talking to my clients. Sometimes, though, I am not the person they should talk to. Yesterday I talked about the […]
Alexander Ford
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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
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THE GOLDEN SCAFFOLDING AWARD

THE GOLDEN SCAFFOLDING AWARD

There’s a little kernel of truth hidden in every conversation. I relish my morning mastermind sessions because it gives me the chance to look beyond the surface of what’s being said and get into the real issues. For example, Geordie said he didn’t like the word “sharing”. And with a little coaching from me, we […]
Alexander Ford
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
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