Leadership56 Videos

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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
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E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

One of the brand promises we have a Measurable Genius is that we hold space. That’s important in any service industry, but especially when you’re working with entrepreneurs. Building a business is a minefield of stress, and there are many times when I play a role in helping our clients navigate that stress … while […]
Alexander Ford
36
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Facebook And Phalluses

Facebook And Phalluses

Loyal viewers will know that I’ve talked about Facebook before on Daily Genius (Hell, I talked about it yesterday) and today I found myself talking a lot about it today, too. Whether it’s something as simple as pinning a post to the top of your business page, or discussing how best to issue calls to […]
Alexander Ford
32
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FUCKED IF I DO, FUCKED IF I DON’T

FUCKED IF I DO, FUCKED IF I DON’T

I was a bit stressed this morning. But, rather than mope around, I used it. I’ve said this before, but if I’m upset about something, that means there’s an area of my business that I can improve. I’m not perfect, and I don’t run a perfect business, but that means there’s always things that can […]
Alexander Ford
82
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Future Accounting

Future Accounting

Your goals in life won’t come true unless you’re accountable to them in advance. See … that future you say you want? You’re disowning it. It’s a trick. Just by your nature of wanting it, you’re acknowledging that you don’t have ownership of it. You haven’t found evidence of it. You don’t see where you […]
Alexander Ford
23
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Geniuses Speak Out

One of the great things about having a video blog is the transparency – you guys get to see how I handle all sorts of situations. One of the not-so-great things is that you guys only end up with bite sized pieces of who I am and form opinions about me without having the opportunity […]
Agency Board
51
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Get a Daily Success Metric

Get a Daily Success Metric

Everyone (me included) wants to be able to know they did a good job. How do you get there? How can you know for certain, when you lay your head down to sleep at night, that you had a “successful” day? The answer to me is in measurement. You need to find something you can […]
Alexander Ford
29
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Guilty Consciences

Guilty Consciences

You guys all know how much I respect the teachings of my mentor Dr John Demartini​. Well, I got a great opportunity today to chat with Warren​ who asked me about the nature of guilt. Spoiler alert: Do the work to find out the benefits of whatever it is you’re feeling guilty about. It’s there. […]
Alexander Ford
29
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
18
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Hide and Seek Accountability

Hide and Seek Accountability

Aaaand we’re back! Much like building a person, building a business is a never-ending process. There’s no ‘finish line.’ You’re never ‘done’ transforming your company. I know this better than anyone because I live it in my business. One of the many ways I do that is by defining and assigning accountabilities. The more complex […]
Alexander Ford
28
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