Leadership56 Videos

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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
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THE GOLDEN SCAFFOLDING AWARD

THE GOLDEN SCAFFOLDING AWARD

There’s a little kernel of truth hidden in every conversation. I relish my morning mastermind sessions because it gives me the chance to look beyond the surface of what’s being said and get into the real issues. For example, Geordie said he didn’t like the word “sharing”. And with a little coaching from me, we […]
Alexander Ford
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
41
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The Essence of Duality

The Essence of Duality

One of the things that I learned from my mentor Dr. John Demartini is that every emotion or feeling is synchronized and synthesized with its opposite, however we often suppress one side of the emotion in order to support the stories we’re identified with. Where there is despair, there is also hope. Where there is […]
Alexander Ford
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THIS ONE’S FOR YOU, GARY

THIS ONE’S FOR YOU, GARY

Empathy means to care enough about someone else to understand and possibly even help them solve their problems. In a service-based industry, there are no shortcuts – in order to keep our clients coming back again and again, we are OBSESSED with asking the question “how can we help solve our clients’ biggest problems and […]
Alexander Ford
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
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COMPLETING MY CUSS QUOTA

COMPLETING MY CUSS QUOTA

I know, like any business owner knows, that when I’m at work there are hundreds of thousands of things that I COULD be doing. But the difference between me and those other business owners is that I know what I SHOULD be doing. And the reason that I know is because of our plan, and […]
Alexander Ford
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