Leadership56 Videos

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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
206
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THE GOLDEN SCAFFOLDING AWARD

THE GOLDEN SCAFFOLDING AWARD

There’s a little kernel of truth hidden in every conversation. I relish my morning mastermind sessions because it gives me the chance to look beyond the surface of what’s being said and get into the real issues. For example, Geordie said he didn’t like the word “sharing”. And with a little coaching from me, we […]
Alexander Ford
30
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COMPLETING MY CUSS QUOTA

COMPLETING MY CUSS QUOTA

I know, like any business owner knows, that when I’m at work there are hundreds of thousands of things that I COULD be doing. But the difference between me and those other business owners is that I know what I SHOULD be doing. And the reason that I know is because of our plan, and […]
Alexander Ford
49
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THIS ONE’S FOR YOU, GARY

THIS ONE’S FOR YOU, GARY

Empathy means to care enough about someone else to understand and possibly even help them solve their problems. In a service-based industry, there are no shortcuts – in order to keep our clients coming back again and again, we are OBSESSED with asking the question “how can we help solve our clients’ biggest problems and […]
Alexander Ford
63
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
29
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Lily Pads on Ponds

Lily Pads on Ponds

Areas in your business that you do not have under command tend to break down in a way that isn’t obvious. If you wait until you can see the problem obviously, you’re probably going to be too late to prevent a significant challenge or emergency. It’s way less work to keep things in command than […]
Alexander Ford
29
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Itemize Function

Itemize Function

Instead of trying to fit people into these abstract boxes you call “job descriptions,” you should itemize the functional processes and accountabilities that actually exist in your business. If you give people clear expectations in the form of process assignments and key performance indicators, they can measure themselves if they’ve done a good job or […]
Alexander Ford
56
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Needs and Belief

Needs and Belief

I want to help you be in command of your business. In order to do that, you need to be more disciplined in your commitment to long-term plans. You’re probably never going to win any form of life lottery, but you’re guaranteed to be successful if you focus on incrementally achieving your highest priorities each […]
Alexander Ford
26
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
16
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Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
46
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