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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
41
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The Essence of Duality

The Essence of Duality

One of the things that I learned from my mentor Dr. John Demartini is that every emotion or feeling is synchronized and synthesized with its opposite, however we often suppress one side of the emotion in order to support the stories we’re identified with. Where there is despair, there is also hope. Where there is […]
Alexander Ford
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THIS ONE’S FOR YOU, GARY

THIS ONE’S FOR YOU, GARY

Empathy means to care enough about someone else to understand and possibly even help them solve their problems. In a service-based industry, there are no shortcuts – in order to keep our clients coming back again and again, we are OBSESSED with asking the question “how can we help solve our clients’ biggest problems and […]
Alexander Ford
81
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
40
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COMPLETING MY CUSS QUOTA

COMPLETING MY CUSS QUOTA

I know, like any business owner knows, that when I’m at work there are hundreds of thousands of things that I COULD be doing. But the difference between me and those other business owners is that I know what I SHOULD be doing. And the reason that I know is because of our plan, and […]
Alexander Ford
55
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The Art of Being Dissatisfied

The Art of Being Dissatisfied

I really, really don’t want to wait. But I will, because waiting is the right thing to do. The funny thing is that there are a lot of business owners out there rushing and hustling and in a persistent state of urgency…but if they slowed down for a moment, they’d got more work done. How […]
Alexander Ford
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I Made My Videographer Cry

I Made My Videographer Cry

I had a great discussion with Christine this morning during our project meeting on the idea of delivering feedback. Am I too blunt? Could I phrase my dissatisfaction differently? Yes. AND what I’m really concerned with is getting the to the truth of the matter as efficiently as possible. Today’s episode has a bit of […]
Alexander Ford
31
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
93
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Hiring is a Favour

Hiring is a Favour

Firing someone is one of the most difficult things a business owner can do. And that’s perfectly understandable. There’s a lot of emotion wrapped up in it. Having said that, it is an absolutely necessary activity for a business owner. And the better you get at it, the better your organization will be. Why? Because […]
Agency Board
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