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The Road to One Million

Experience is the wisest teacher of all. In my own personal journey of building Measurable Genius up from nothing to where we are today, I’ve learned a whole lot of very practical lessons that you’re not going to see in other entrepreneurial content. We’ve still got a long way to go and we’re learning new […]
Agency Board
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
219
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Intentional vs Non-Intentional

If you want to fully embrace being in command of your life, you must be in command of your intentions. There are lots of people out there satisfied with merely “going with the flow” and giving their power away to others (or God). They’re not doing it intentionally, but their refusal to take accountability for […]
Agency Board
252
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Dream Management

Dream Management

Perhaps you feel that you aren’t going to be able to achieve your dreams. You’re stuck. There’s a glass ceiling. And you’re sure there’s one big thing that you can fix to change your life to make everything better. Probably not. You’re addicted. The one big thing is never going to happen. This is a […]
Alexander Ford
21
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Everyone Wants a Piece of My Pie

Everyone Wants a Piece of My Pie

An advantage of owning a small business is that we can quickly transform when we want to and we’re nimble enough to keep sprinting while we do it. Of course, one of the disadvantages of that is that sometimes things change so quickly that not everyone on our team knows what’s going on… …and where […]
Agency Board
72
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One Free Radical

One Free Radical

The only bad decision is one made without all the data present. That puts business owners in a pretty tough situation. As their organizations grow in size, they become fantastically complicated. They can become such a dense cluster of processes and systems that they feel opaque. So what happens when they plan? They can’t achieve […]
Alexander Ford
31
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
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Pareto’s Principle

Pareto’s Principle

Perception is all about the stories your mind tells. On today’s show, I’ll be discussing Pareto’s Principle, which states that roughly 80% of your sales come from 20% of your customers. So, how do you use this principle practically to achieve meaningful results in your business?
Alexander Ford
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