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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
25
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
22
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E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

E-COMMERCE AND FOOTBALL CHAMPIONSHIPS

One of the brand promises we have a Measurable Genius is that we hold space. That’s important in any service industry, but especially when you’re working with entrepreneurs. Building a business is a minefield of stress, and there are many times when I play a role in helping our clients navigate that stress … while […]
Alexander Ford
36
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
39
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
43
0
Hotelier Than Thou

Hotelier Than Thou

Seeing is believing, and a video is worth a million words. One of the challenges for any small business owner is getting yourself out into the market. How do people know you exist? And, short of hiring your own camera guy to follow you around all day, that can be a tough issue to tackle. […]
Agency Board
63
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Facebook And Phalluses

Facebook And Phalluses

Loyal viewers will know that I’ve talked about Facebook before on Daily Genius (Hell, I talked about it yesterday) and today I found myself talking a lot about it today, too. Whether it’s something as simple as pinning a post to the top of your business page, or discussing how best to issue calls to […]
Alexander Ford
32
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
16
0
You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
17
0
Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
18
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