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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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A Funnel Is Not A Machine

Your marketing machine is made up of more than just a funnel. Or several, even. There are limitless pieces you could have in that machine. But you don’t need to know what they all are before you start building the machine. You don’t need to know what your content marketing system looks like to build […]
Agency Board
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Spending Time on Facebook is Your Job

If you want to grow your business, you need to be spending more time scrolling through your Facebook Newsfeed. And before you ask, yes, I have seen those TEDx talks with the professor types preaching that social media is rotting our brains and crafting us into twitchy, focus-deprived balls of neuroses. Like with all black-and-white […]
Agency Board
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The Legend of the Live Stream Workshop

The Legend of the Live Stream Workshop

Production value sells. If you’ve got a high-ticket event, funnel, or mastermind, you’re not going to attract much attention filming a webinar in your basement with poor lighting and crackling audio. At best, you’re going to get tire-kickers, and at worst you’re going to get nobody. But what if you took that same webinar and […]
Alexander Ford
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The Livestream Revolution

The Livestream Revolution

? Case Study: The most powerful event filling strategy I use and how you can too. Today’s show is going to be a powerful one. ? In changing times, we need to make sure we are adapting to meet the expectations of our followers and soon to be followers. We are going to discuss how […]
Alexander Ford
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How to Book $100 Sales Calls: A Case Study

Have you seen those Facebook ads from coaches and programs offering you their secret formula to making seven figures without spending a dime on Facebook ads? Bit weird, isn’t it? Something I’ve noticed lately (and I’m sure you’ve seen it too) is this weird pushback against acquiring paid traffic. And on some level, I get […]
Agency Board
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Don’t Put Lipstick On a Pig

Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]
Agency Board
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Offline Marketing – Not Dead Yet!

No matter what you’re selling, it’s easier to sell it to someone right in front of you. While having an online presence is undoubtedly important, I’ve noticed that too many business owners seem to forget the low-tech marketing options available to them. Networking and face-to-face communication are still important. And on this episode of Incremental […]
Agency Board
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