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I Deserve to be Rich and You Do Too

I Deserve to be Rich and You Do Too

What’s stopping you from achieving the dream that you say that you want? Is it your employees? Your customers? Your spouse? The government? Actually, it’s none of those things. The thing that’s stopping you is you. Need some evidence? Try saying the phrase “I deserve to be wealthy.” How did that feel? Literally, what do […]
Agency Board
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
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Funnels Won’t Save You

Are you gambling with the future of your business? Here’s something I’ve noticed lately: there are tons of entrepreneurs out there who have been sold the idea that all they need to do to start a successful business is to have a thing and pay money to run ads to it. Can this work? Yes, […]
Agency Board
82
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The Facebook Lead Faucet

I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]
Alexander Ford
55
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Find Your Place on the Assembly Line of Clients

Find Your Place on the Assembly Line of Clients

Your business is perfect for certain people at a certain moment in their lives. You have an ideal customer avatar, with a certain set of challenges that you are uniquely qualified to tackle. You already knew that I hope. But what many entrepreneurs miss is that there are so many other entrepreneurs out there who […]
Alexander Ford
42
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Marketing 101 • Daily Genius 134

Marketing 101 • Daily Genius 134

It’s been too long, everyone. How are you? Kids are good? Still getting out to walk the dog? Know much about marketing? Luckily for you, I gave a talk recently explaining the basics of marketing. Simply put, any marketing done without knowledge of human behaviour will fail. Marketing is, at its core, communication between you […]
Alexander Ford
67
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Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
18
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Position Your Wow Factor

Position Your Wow Factor

Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Alexander Ford
62
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