Marketing107 Videos

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Marketingphobia

Marketingphobia

If you don’t know where to start with your marketing, you need to get back to focusing on what is most meaningful and important to you. Ask the people closest to you for help or hire a really great coach. You need to get clear because it’s your values that bring your business to life. […]
Alexander Ford
17
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MGI 04

The Paradox of Self-Promotion

Wouldn’t it just be great if everyone in the market already knew what you did and how good you are at it? Yet, that’s the thorniest part of running a business. How do you stand out in the vast sea ? of people and products all vying for the most important resource a business can […]
Agency Board
75
0
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You Don’t Need A Funnel

If we think about the term “funnel” for a moment (in the business sense), it implies a slow but steady descent of a customer from one place to another. It defines success based on taking what exists outside of it and pulling it through, so the customer “falls” out the bottom, so to speak. Unfortunately, […]
Alexander Ford
61
0
EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
154
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The Marriage of Offer and Content

The Marriage of Offer and Content

The easiest way to produce content for your business is to base it on your offer. If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy… Essentially, you can break down every offer into one of four […]
Alexander Ford
84
0
Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
21
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
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Go First and Provide Value

Go First and Provide Value

What can you do to establish a joint venture with a bigger player than you are? The first thing you have to do is become relevant. No matter how big or small your business, no one will be willing to JV with someone they don’t know. You have to establish a relationship first. Once they […]
Alexander Ford
42
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