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It’s All About You

It’s All About You

If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it. It means you need them more than they need you. The results you’ll get from that relationship will be proportionate to that. To serve someone, you need to be able to see and serve them in a […]
Alexander Ford
24
0
You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
19
0
Content Engagement

Content Engagement

When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Alexander Ford
21
0
IP 56

Offline Marketing – Not Dead Yet!

No matter what you’re selling, it’s easier to sell it to someone right in front of you. While having an online presence is undoubtedly important, I’ve noticed that too many business owners seem to forget the low-tech marketing options available to them. Networking and face-to-face communication are still important. And on this episode of Incremental […]
Agency Board
51
0
The Gold Mine

The Gold Mine

Making money is not as hard as people make it out to be. All you have to do is find out what people need and serve them. In my case, I noticed a lot of my clients were using strategy sessions to try and figure out what to do to generate leads. I responded to […]
Agency Board
32
0
SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
46
0
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