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Tactical Content Marketing Strategy

Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]
Alexander Ford
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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
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The Road to One Million

Experience is the wisest teacher of all. In my own personal journey of building Measurable Genius up from nothing to where we are today, I’ve learned a whole lot of very practical lessons that you’re not going to see in other entrepreneurial content. We’ve still got a long way to go and we’re learning new […]
Agency Board
52
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Managing Like a Boss

Want a team that produces better work more consistently? Of course you do. We all want that. So how do you get it? Here’s the key: MAKING DECISIONS. To the degree you build an organization where your team members make great decisions, they will give you higher quality work much more regularly. It’s that simple.
Agency Board
61
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