Super practical advice for you: make sure you’re taking advantage of every possible opportunity you can to drive traffic towards discovery (sales) calls.
The absolute best place to put that invitation is, I’ve found, on the thank-you page after a user has opted into something. That could be a social media challenge, lead magnet, or webinar… what it is is up to you. If we want someone to take action after joining our list, the best place to have them take that action is on the thank-you page.
The point is to get them talking to you. If you sell any kind of high-ticket product or service, it will ultimately come down to a conversation.
The more you can enroll people into having those conversations, the better off you’ll be.