Trends
Things change. And it seems like things change more quickly with each passing day… Especially in the world of marketing and tech.
Stop Doing Nothing and Do Everything
Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Learning Marketing from Die Hard
Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
Why You Need to Book Your Discovery Call With Measurable Genius
You can book your discovery call with Measurable Genius by visiting https://measurablegenius.com/discovery.
Marketing 101 • Daily Genius 134
It’s been too long, everyone. How are you? Kids are good? Still getting out to walk the dog? Know much about marketing? Luckily for you, I gave a talk recently explaining the basics of marketing. Simply put, any marketing done without knowledge of human behaviour will fail. Marketing is, at its core, communication between you […]
I Can’t Hold All These Solutions
Solving problems is what we do best at Measurable Genius, and we’re always looking for new ways to do just that. Today on Daily Genius we look at a new backup solution for our clients, and I talk to Rob about how we can transform one of our solutions to help our great clients at […]
Be a Sniper, Not Infantry
Being a service company is all about being the best it is at what you do. And at Measurable Genius, we do everything. This morning I was at Phil’s with my MAPS team, and we talked about what makes a great service company, who is accountable for our client’s success, and the men even challenged […]
Daily Lyfe
In the rawest episode of Daily Genius yet, take a look at what we do in those rare times when we’re not meeting with clients face-to-face. In today’s show, Warren and Christine talk video organization, I try to merge two Facebook pages, and Jen almost gets work recorded on-camera.
Ring Around the Business, Pocket Full of Task Management
Ring around the business A pocket full of task management Tickets! Tickets! We all work by priority. One of the most common questions I get from clients is about task management. We have a number of clients at Measurable Genius, all of varying sizes, and they want to be able to know what they can […]
The ABQ’s of Sales
AlwaysBeQualifying Money is great to have. And closing sales is important, no doubt. “New money solves all problems,” right? But what many entrepreneurs don’t understand is that the point of the sales system is not to generate money. The point of the sales system is to have a customer make great buying decisions… and for […]