Alexander Ford

Not Doing It? Don’t Hire For It

The key to scale is not doing more things. The key to scale is by doing the things that make you money and not doing the things that don’t make you money. Sounds simple, right? And yet, there are tons of entrepreneurs out there looking to hire consultants and specialists to build all-new parts of […]

Wrestling With Context

It can be pretty surprising what you can learn from your employees if you just take the time to listen. I’ve been encouraged to do just that by following the Rockefeller Habits, which recommends managers take the time to hold Start/Stop/Keep meetings with one employee per week. Five minutes is all it takes, and the […]

You Don’t Need A Funnel

If we think about the term “funnel” for a moment (in the business sense), it implies a slow but steady descent of a customer from one place to another. It defines success based on taking what exists outside of it and pulling it through, so the customer “falls” out the bottom, so to speak. Unfortunately, […]