Alexander Ford

Life Begins at Intention

I have a quick question: what was the last thing you saw on Facebook that someone had that made you stop and say ‘Oh, that’s pretty cool?’ Maybe someone’s on holiday in Mexico? Friend got a new car? An acquaintance had children? Saw an article about those cool 3D printers?  Now think about what you’d […]

JV or Die

Are you working hard because you genuinely enjoy it?  Or are you just telling yourself that?  There are tons of entrepreneurs out there who are martyring themselves because they think the only way their business will survive is if they work themselves down to the bone. They’re too attached to their identity of being the […]

Your Plan Means Nothing

There’s not much time remaining until the final quarter of 2018…are you on track with your goals? Actually, the answer to that question doesn’t matter. I don’t care whether you’ve hit your goals or not.  The important thing is going through the ritual to choose your goals. It’s performing the practice of planning again and […]

Re-gaining Command of your Business

If you want to get your business back on track and gain or re-gain command, you need to focus on a series of key business principles. This video is a masterclass on what strategies and tactics you can apply to become a master executive and empowered business operator.

The Many Layers of the Layercake

Here’s a fact: re-targeting ads convert cheaper and more often than ads to cold traffic. I’ve been doing this long enough to have proven it again and again for myself and for my clients. So on today’s episode of Incremental Progress, we’re going to move onto the next stage of the Layercake campaign: designing and […]