Warren Bardsley

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There Is No “I” in Team, but There Is “Me”

Many small business owners become managers out of necessity – well before they’re equipped with the skills and the mindset necessary to really grow and develop a team of A-players. The unfortunate reality is that poor management is a handicap for your business. And while it’s not a skill you’re going to master overnight, there […]
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Become Your Avatar

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]
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The Wild West of Business

One of the many reasons it’s tough to own a business is because it’s entirely your accountability. Even (and especially) if you have a team, the burden to keep that business functional and profitable all comes down to you. And even if you do everything “right,” in theory, if you don’t get the results you […]
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Starting With Why

There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
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The Paradox of Self-Promotion

Wouldn’t it just be great if everyone in the market already knew what you did and how good you are at it? Yet, that’s the thorniest part of running a business. How do you stand out in the vast sea 🌊 of people and products all vying for the most important resource a business can […]
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Possibility

In this vlog episode I talk about why business owners, entrepreneurs, and anyone else who wants to build their influence need to produce more content. The cold hard truth is that the attention is in this platform, and if you aren’t there when THEY’RE there, they won’t be thinking of you when it’s time to […]
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Don’t Abdicate Your Accountability

You can’t hide from your money. I have nothing against book keepers or accountants, but I think a lot of business owners abdicate to them much too early. Your cash flow is the life-blood of your business. Your financial data is the foundation of your strategic planning. Knowing your numbers is mandatory to effectively run […]
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Offline Marketing – Not Dead Yet!

No matter what you’re selling, it’s easier to sell it to someone right in front of you. While having an online presence is undoubtedly important, I’ve noticed that too many business owners seem to forget the low-tech marketing options available to them. Networking and face-to-face communication are still important. And on this episode of Incremental […]
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Don’t Put Lipstick On a Pig

Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]
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How to Book $100 Sales Calls: A Case Study

Have you seen those Facebook ads from coaches and programs offering you their secret formula to making seven figures without spending a dime on Facebook ads? Bit weird, isn’t it? Something I’ve noticed lately (and I’m sure you’ve seen it too) is this weird pushback against acquiring paid traffic. And on some level, I get […]