Warren Bardsley

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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
Warren Bardsley
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Intentional vs Non-Intentional

If you want to fully embrace being in command of your life, you must be in command of your intentions. There are lots of people out there satisfied with merely “going with the flow” and giving their power away to others (or God). They’re not doing it intentionally, but their refusal to take accountability for […]
Warren Bardsley
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You Can’t Jump the Line

Solving problems is pretty easy when you know what the problem is. But the truth is that we as human beings are fairly bad at identifying the real problem: especially when that real problem is outside of our current ability to put active effort towards solving. In business this can be even more costly. Is […]
Warren Bardsley
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The Command & Conquer Debrief

This weekend was the seventh (and first virtual) edition of Command & Conquer, our quarterly business planning workshop. If you’re soon going to be hosting your own virtual workshop, check out this episode of Incremental Progress: where you’re going to get a total overview of what worked well, what didn’t, and the little things you […]
Warren Bardsley
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You Only Get One Queen

You’re never going to win a chess match if you’re concentrated only on promoting all of your pieces. And you’re never going to grow your business if you only hire people who are overqualified for the positions you need them to fill. Much like a chess board, a business requires a variety of capabilities and […]
Warren Bardsley
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The Toll Must be Paid

Working too hard for too little money? This is pretty common for entrepreneurs. And there’s an entirely logical reason for it. It’s because visionaries tend to underestimate or ignore the costs associated with getting what they want. Well, unless the cost is working hard. Most entrepreneurs are perfectly fine with that. But the costs are […]
Warren Bardsley
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The Economics of the Mind

What’s the number one thing keeping you from getting more of what you want? If you ask me, it’s the feeling that you don’t deserve it. It doesn’t even matter what the thing you want is. Money, customers, team members, hell, even love. These are all things we won’t be able to receive unless we […]
Warren Bardsley
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Master Impressions, Master Marketing

Starting with the basics sets you up for success. In the complicated world of funnels, founders and CEOs can often get lost in the tangled webs of ads, systems, technologies, web pages, creative… you name it. Funnily enough, if those same business owners simply started with the first guiding principle of marketing, they’d find their […]
Warren Bardsley
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