Warren Bardsley

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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
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Funnels Won’t Save You

Are you gambling with the future of your business? Here’s something I’ve noticed lately: there are tons of entrepreneurs out there who have been sold the idea that all they need to do to start a successful business is to have a thing and pay money to run ads to it. Can this work? Yes, […]
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Perfectionism is Obstructionism

If you want to have a better business, you need to become a better business owner. Seems obvious, right? But here’s the part that many business owners don’t realize – that philosophy also holds true for every member of their organization. Think about it: would you get more momentum from everyone in your business becoming […]
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Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
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Entitlement is Destroying Your Business

You are not entitled to success. Your hard work before doesn’t mean you can relax now. Your funnels don’t mean you stop trying to sell. Too many business owners (and before you accuse me of being preachy, I have definitely been guilty of this) are stuck where they are at their current level of success […]
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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
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New Year’s Resolutions are for Losers

When was the last New Year’s resolution you made that came true? Last year? The year before that? Five years? Never? This time of year annoys me because I know how to set goals that come true. And New Year’s resolutions encourage people who don’t really know how to set goals that come true to […]
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The Gift of Action Items

Merry Christmas, everyone. Time off is nice, isn’t it? Well no, not really, because it just means you’re procrastinating on what you need to be doing to move your life forward by spending the time on short-term immediate gratification. Here’s my suggestion: give yourself the best gift of all: a system that you can develop […]
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Escape the Mind Palace

Most of the work involved in setting goals comes long before you decide what you want to accomplish. As 2019 comes to a close and 2020 begins, take stock of the year and the decade. What did you hope to accomplish? What DID you accomplish? The difference between those two things has nothing to do […]
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One Day, I Won’t Have To

There are tons of business owners out there trapped in the delusion of freedom. They’re not wrong for pursuing the idea, of course. As a business grows and scales, as it produces sustainable revenue, and as the leads come flowing in, a CEO will find themselves able to free themselves of many of the uninspiring […]