Warren Bardsley

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Entitlement is Destroying Your Business

You are not entitled to success. Your hard work before doesn’t mean you can relax now. Your funnels don’t mean you stop trying to sell. Too many business owners (and before you accuse me of being preachy, I have definitely been guilty of this) are stuck where they are at their current level of success […]
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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
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New Year’s Resolutions are for Losers

When was the last New Year’s resolution you made that came true? Last year? The year before that? Five years? Never? This time of year annoys me because I know how to set goals that come true. And New Year’s resolutions encourage people who don’t really know how to set goals that come true to […]
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The Gift of Action Items

Merry Christmas, everyone. Time off is nice, isn’t it? Well no, not really, because it just means you’re procrastinating on what you need to be doing to move your life forward by spending the time on short-term immediate gratification. Here’s my suggestion: give yourself the best gift of all: a system that you can develop […]
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Escape the Mind Palace

Most of the work involved in setting goals comes long before you decide what you want to accomplish. As 2019 comes to a close and 2020 begins, take stock of the year and the decade. What did you hope to accomplish? What DID you accomplish? The difference between those two things has nothing to do […]
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One Day, I Won’t Have To

There are tons of business owners out there trapped in the delusion of freedom. They’re not wrong for pursuing the idea, of course. As a business grows and scales, as it produces sustainable revenue, and as the leads come flowing in, a CEO will find themselves able to free themselves of many of the uninspiring […]
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Why You Need a Producer

Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]
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You’re Not the Hero

Every service provider that cares wants to do a good job for their client. But doing that “good job” isn’t solely about producing results. In fact, when you’re too focused on results, you actually hamper your ability to provide the very service or transformation your client is seeking. Time to take a step back. On […]
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Selling is Serving

There’s this pervasive idea in our culture that sales is the art of manipulation, and that it doesn’t really matter if a person needs your product or service or not so long as they give you their money. Let me make it clear: a selfish salesperson is a bad salesperson. The most important thing you […]
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Planning is Inconvenient

Business owners work longer and harder than anyone else on the planet. They are excellent at getting things rolling and persevering through challenges that would case others to give up. But this relentless drive comes with its own drawbacks. Entrepreneurs accumulate debt (which includes, but is not limited to, financial debt) at a significant rate […]