There are stages of awareness you need to be aware of when you’re building an audience by producing content.
First, they become aware of you.
Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you.
An even smaller number of those in-consideration of you will become prepared to make a decision to take action with you.
You need to be aware of all three stages and make sure you’re meeting your audience where they’re at or else your message will get confusing.
That being said, don’t be afraid of making mistakes. It takes a lot for someone to give up on you.