Business Fundamentals40 Videos

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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
Agency Board
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Coaching Will Not Build Your Business

If you do not have the values to accomplish a task, you will frustrate, hesitate, and procrastinate (thanks to Dr John Demartini for that). That’s the honest truth. To the degree we take on things that are low in our values, we will find excuses to avoid doing it, not put our attention on it […]
Agency Board
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
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Kaizen

Kaizen

If all you do is incrementally improve your prioritization and your focus on your priorities each day, you can’t help but achieve exponential growth in your life and in your business. There’s a word for it: Kaizen.
Alexander Ford
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Get a Daily Success Metric

Get a Daily Success Metric

Everyone (me included) wants to be able to know they did a good job. How do you get there? How can you know for certain, when you lay your head down to sleep at night, that you had a “successful” day? The answer to me is in measurement. You need to find something you can […]
Alexander Ford
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POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
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Beware the Pipeline

Entrepreneurship is a lot like video game development, especially when you’re a service provider. You have a player base (clients), that you have to make happy with regular content updates (projects). And if they’re not happy with the work you’re doing, they’re very vocal about making sure you hear it. In order to make money […]
Alexander Ford
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Don’t Get Caught in the Time Trap

Don’t Get Caught in the Time Trap

“If you require motivation to do what you say is important, it isn’t important.” I’m very fortunate to be able to learn from a man as smart as Dr. John Demartini, and this quote really sums up what I’m sure a lot of you have heard from me before: there is no better indicator to […]
Alexander Ford
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