Business Fundamentals40 Videos

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Chromatic Masterminds

There are few things as satisfying as being in a mastermind with your business. Why is that? Put simply, it means everything becomes automatic. When you and your team are in sync, working towards a common purpose to serve your clients, with work automatically being distributed according to proven principles of human behavior, growth becomes […]
Alexander Ford
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Livestream Live Episode 1: Dr. John Demartini

Livestream Live Episode 1: Dr. John Demartini

On the inaugural episode of Livestream Live, Alexander sits down with Dr. John Demartini and chats about how business owners can spur the development of their organizations through the application of proven human behavioral principles. If you’re an entrepreneur, if you lead a company, or if you’re just curious about how your own brain works, […]
Alexander Ford
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The Immortality of Authenticity

There are tons of people out there struggling to build a life they don’t really want. It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do. I think it’s fair to say not many people […]
Alexander Ford
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Your Disorganisation is a Habit

The word “addiction” brings up an awful lot of nasty images: we tend to associate it with vices like drugs, alcohol, or gambling. But it can be a lot more benign than that. There are tons of people out there addicted to being disorganized. This can be particularly nasty, especially in business. And the worst […]
Alexander Ford
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Trying to Have it All Leaves You With Nothing

The biggest threat to any business is the owner of that business. As entrepreneurs, we’ve already decided to tackle one of the most challenging things anyone could possibly do: build a business. For one reason or another, we’ve committed ourselves to take on accountability when so many people spend their lives desperately trying to avoid […]
Alexander Ford
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POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
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Role Roulette

Happy Halloween, everyone. Take care to watch out for all the ghouls, ghosts, goblins, and other monsters wandering about today! Although, I have to admit that there’s one thing I find scarier than any monster: spending my time doing low-priority work. Sometimes that can be hard to distinguish. Like many business owners, I have so […]
Alexander Ford
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Schedule or Suffer

There’s a limit to how much any of us can have in our heads at any given time. As businesses scale and get bigger, with more needing to get done, it becomes increasingly difficult to find the time to work on everything that needs your attention. After all, even if you’re getting new clients, you’re […]
Alexander Ford
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