Business Fundamentals40 Videos

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Don’t Get Caught in the Time Trap

Don’t Get Caught in the Time Trap

“If you require motivation to do what you say is important, it isn’t important.” I’m very fortunate to be able to learn from a man as smart as Dr. John Demartini, and this quote really sums up what I’m sure a lot of you have heard from me before: there is no better indicator to […]
Alexander Ford
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The Death of the Specialist

Have you ever noticed how easy it is to find horror stories by freelancers about working with nightmare clients… but it’s much harder to find business owner horror stories about freelancers? It’s not as though they don’t exist. I’ve heard my share of them. In fact, one of the reasons that Measurable Genius exists is […]
Alexander Ford
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The Myth of More Work

There’s a finite limit to the amount of work you can get done in a day. But it never quite seems to be enough, right? No matter how much you accomplish, there’s this nagging voice in the back of your mind that’s never satisfied. “You’re never going to grow this business if you don’t work […]
Alexander Ford
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Beware the Pipeline

Entrepreneurship is a lot like video game development, especially when you’re a service provider. You have a player base (clients), that you have to make happy with regular content updates (projects). And if they’re not happy with the work you’re doing, they’re very vocal about making sure you hear it. In order to make money […]
Alexander Ford
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Kaizen

Kaizen

If all you do is incrementally improve your prioritization and your focus on your priorities each day, you can’t help but achieve exponential growth in your life and in your business. There’s a word for it: Kaizen.
Alexander Ford
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Chromatic Masterminds

There are few things as satisfying as being in a mastermind with your business. Why is that? Put simply, it means everything becomes automatic. When you and your team are in sync, working towards a common purpose to serve your clients, with work automatically being distributed according to proven principles of human behavior, growth becomes […]
Alexander Ford
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Livestream Live Episode 1: Dr. John Demartini

Livestream Live Episode 1: Dr. John Demartini

On the inaugural episode of Livestream Live, Alexander sits down with Dr. John Demartini and chats about how business owners can spur the development of their organizations through the application of proven human behavioral principles. If you’re an entrepreneur, if you lead a company, or if you’re just curious about how your own brain works, […]
Alexander Ford
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The Immortality of Authenticity

There are tons of people out there struggling to build a life they don’t really want. It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do. I think it’s fair to say not many people […]
Alexander Ford
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