Human Behavior59 Videos

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Seeing Forward in Time & Space

Seeing Forward in Time & Space

If a goal doesn’t “feel” real to you, the likelihood of you achieving that goal is near zero. That feeling comes from your subconscious. And even if you really, really want to achieve that goal – even if you put all of your conscious effort towards it – your subconscious will trip you up every […]
Alexander Ford
19
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You Are in Charge of Your Actions

You Are in Charge of Your Actions

“The unexamined life is not worth living.” I bring up this quote from Socrates because there’s a perception out there that we are not in control of our emotions and our reactions. And while it’s true that we cannot stop our brains from feeling certain ways … it is possible to take ownership of your […]
Alexander Ford
37
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
15
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Return on Investment

Return on Investment

What’s the difference between someone who says they want to make money and makes it, versus someone who says they want to make money but doesn’t make it? You may remember I posed this question to a group of high school students in an episode of Daily Genius. I’m repeating it here because it illustrates […]
Alexander Ford
45
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Needs and Belief

Needs and Belief

I want to help you be in command of your business. In order to do that, you need to be more disciplined in your commitment to long-term plans. You’re probably never going to win any form of life lottery, but you’re guaranteed to be successful if you focus on incrementally achieving your highest priorities each […]
Alexander Ford
26
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Lily Pads on Ponds

Lily Pads on Ponds

Areas in your business that you do not have under command tend to break down in a way that isn’t obvious. If you wait until you can see the problem obviously, you’re probably going to be too late to prevent a significant challenge or emergency. It’s way less work to keep things in command than […]
Alexander Ford
29
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Dream Management

Dream Management

Perhaps you feel that you aren’t going to be able to achieve your dreams. You’re stuck. There’s a glass ceiling. And you’re sure there’s one big thing that you can fix to change your life to make everything better. Probably not. You’re addicted. The one big thing is never going to happen. This is a […]
Alexander Ford
14
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Certainty

Certainty

When you’re not absolutely certain, you’re … not. Being in command of your business depends on your certainty. You’ll never have 100% of the data, so you need to start getting comfortable working with probabilities.
Alexander Ford
38
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
16
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
31
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