Trends
Things change. And it seems like things change more quickly with each passing day… Especially in the world of marketing and tech.
Marketing107 Videos
You Don’t Need a List to Joint Venture
One of the most common mistakes entrepreneurs make about joint ventures is assuming that they need a massive e-mail list in order to find people that they can JV with. If you learn nothing else from Jay Fiset, learn this: joint ventures are about relationships. It’s not about leveraging assets for a return. Is that […]
Logo Language
Short episode, but it’s going to teach you a crucial rule about designing your logo. What? You’re still reading this? I’m not going to give it away in the copy! Go watch the video!
Produce the Show, not the Commercial
Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]
How to Get Customers Using YouTube Pre-roll Ads • An Interview with Dr. Steve G. Jones
If you have customers with active needs, you can make a killing by taking advantage of YouTube pre-roll advertising. As I explain in the video, Facebook advertising is great. But the majority of people on Facebook aren’t there because they’re trying to solve a problem. Facebook is great for those of us who have customers […]
Position Your Wow Factor
Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Starting With Why
There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
Engaging With Your Audience
Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]
SPOOKY SCARY GENIUSES
Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Exploding My Personal Brand
Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
