Marketing107 Videos

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World of Businesscraft

World of Businesscraft

Here at Measurable Genius, we are love building systems. I love building systems. Today I got to deploy a system to my team that opens up a whole new world of fun: coins. Measurable Genius team members can collect coins in a number of ways: writing new processes, editing existing ones, leaving comments, and doing […]
Agency Board
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3-D Marketing

3-D Marketing

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]
Agency Board
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
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Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
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The Business Owner’s Delusion

The Business Owner’s Delusion

Marketing isn’t sales. If you demand an ROI on the first leg of your marketing engagement, you’re making a huge mistake. Luckily, everyone is doing it. Stop expecting a return on your first layer of marketing engagement. It’s short-sighted and it’s killing your ability to tell a story that enrolls your audience.
Alexander Ford
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Marketing Prostitution

Marketing Prostitution

Transactionalizing your marketing is a mistake. You need to earn your audience’s affection and attention over time. You must invest in the relationship by bringing content and value to the table. If all you want to do is short-cut the process and jump right to the sale, you might as well be… Well, you know…
Alexander Ford
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It’s All About You

It’s All About You

If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it. It means you need them more than they need you. The results you’ll get from that relationship will be proportionate to that. To serve someone, you need to be able to see and serve them in a […]
Alexander Ford
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Marketing vs. Sales

Marketing vs. Sales

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.
Alexander Ford
47
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Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
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