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Learning Marketing from Die Hard

Learning Marketing from Die Hard

Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
Alexander Ford
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Stop Doing Nothing and Do Everything

Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Alexander Ford
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Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
43
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Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
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The Gold Mine

The Gold Mine

Making money is not as hard as people make it out to be. All you have to do is find out what people need and serve them. In my case, I noticed a lot of my clients were using strategy sessions to try and figure out what to do to generate leads. I responded to […]
Agency Board
25
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The Start of my Media Empire

The Start of my Media Empire

Pop quiz: what do you do? Time’s up. How long was your answer? Let me give you an example: Measurable Genius is a media company. We help entrepreneurs and small business owners find their story, acquire new leads, and grow their company. Nice and clear. But the best part is that it makes you ask […]
Agency Board
29
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I Deserve to be Rich and You Do Too

I Deserve to be Rich and You Do Too

What’s stopping you from achieving the dream that you say that you want? Is it your employees? Your customers? Your spouse? The government? Actually, it’s none of those things. The thing that’s stopping you is you. Need some evidence? Try saying the phrase “I deserve to be wealthy.” How did that feel? Literally, what do […]
Agency Board
261
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