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Marketing107 Videos
CHALLENGE WEEK
Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
The Start of my Media Empire
Pop quiz: what do you do? Time’s up. How long was your answer? Let me give you an example: Measurable Genius is a media company. We help entrepreneurs and small business owners find their story, acquire new leads, and grow their company. Nice and clear. But the best part is that it makes you ask […]
It’s All About You
If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it. It means you need them more than they need you. The results you’ll get from that relationship will be proportionate to that. To serve someone, you need to be able to see and serve them in a […]
The Joint Venture Mindset
Want to know the #1 reason that people have trouble getting joint ventures to work? It is their core beliefs about the world… it is their core motivators of fear, scarcity, and lack. It is DEEPLY, DEEPLY encoded in us as human beings (if you question that read Influence by Robert Cialdini). The GREAT NEWS […]
Hotelier Than Thou
Seeing is believing, and a video is worth a million words. One of the challenges for any small business owner is getting yourself out into the market. How do people know you exist? And, short of hiring your own camera guy to follow you around all day, that can be a tough issue to tackle. […]
Brand Promises
How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]
Content Engagement
When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Massively Increase Your Sales And Impact Through Speaking
Most business owners and entrepreneurs who speak from stages fail to generate new leads or acquire new customers. In this episode of Start With Why I’m interviewing Kat Halushka and Kimberly Carson-Richards, co-founders of Profitable Impact Academy and the team behind the Profitable Speaker Bootcamp on why speaking is an important strategy and why most […]
Funnels Won’t Save You
Are you gambling with the future of your business? Here’s something I’ve noticed lately: there are tons of entrepreneurs out there who have been sold the idea that all they need to do to start a successful business is to have a thing and pay money to run ads to it. Can this work? Yes, […]
