Marketing107 Videos

Order By:   Comments
Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
44
0
Tactical Content Marketing Strategy

Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]
Alexander Ford
19
0
Have any Friends?

Have any Friends?

It’s hard to transact with individuals who haven’t been told any stories. There are lots of ways to convert prospects into customers online, but few people who are willing to simply invest in the art of storytelling and content production. But if you expand your vision into the long-term, you’ll find that inspiring and effective […]
Alexander Ford
16
0
Content Engagement

Content Engagement

When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Alexander Ford
19
0
Marketingphobia

Marketingphobia

If you don’t know where to start with your marketing, you need to get back to focusing on what is most meaningful and important to you. Ask the people closest to you for help or hire a really great coach. You need to get clear because it’s your values that bring your business to life. […]
Alexander Ford
15
0
Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
18
0
CLOSE