Marketing107 Videos

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Getting Hands-On with the Audience

The Facebook ads platform is an intimidating tool. There are tons of people out there just itching to get started with it, but don’t know where to begin. Here’s the thing: like with any marketing, the first question should always be: who am I talking to? Unfortunately, it’s one thing to know the answer to […]
Alexander Ford
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A Funnel Is Not A Machine

Your marketing machine is made up of more than just a funnel. Or several, even. There are limitless pieces you could have in that machine. But you don’t need to know what they all are before you start building the machine. You don’t need to know what your content marketing system looks like to build […]
Agency Board
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The Joint Venture Mindset

The Joint Venture Mindset

Want to know the #1 reason that people have trouble getting joint ventures to work? It is their core beliefs about the world… it is their core motivators of fear, scarcity, and lack. It is DEEPLY, DEEPLY encoded in us as human beings (if you question that read Influence by Robert Cialdini). The GREAT NEWS […]
Alexander Ford
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Learning Marketing from Die Hard

Learning Marketing from Die Hard

Every business owner must be telling stories about themselves in the marketplace. That’s the best way to attract attention, which if you’ll remember, is the entire point of marketing in the first place. That means mastering marketing also means mastering the art of story-telling. But we don’t need to re-invent the wheel to do it. […]
Alexander Ford
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Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
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Want to be Objection Proof?

Want to be Objection Proof?

You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
Alexander Ford
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3-D Marketing

3-D Marketing

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]
Agency Board
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
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The Formula for Winning Content

Now is the PERFECT time to start cranking out content. If you’re a business owner who wants to grow even in troubled times, there’s no reason you shouldn’t be turning on the camera and talking to the market as much as you can. After all, chances are your leads are looking at their phones and […]
Agency Board
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