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Have any Friends?

Have any Friends?

It’s hard to transact with individuals who haven’t been told any stories. There are lots of ways to convert prospects into customers online, but few people who are willing to simply invest in the art of storytelling and content production. But if you expand your vision into the long-term, you’ll find that inspiring and effective […]
Alexander Ford
16
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Tactical Content Marketing Strategy

Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]
Alexander Ford
19
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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
44
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Evidence of Engagement

Evidence of Engagement

Your clients automatically demonstrate what is most important and meaningful to them through their behavior. You can literally tell a story that meets their needs, triggers their voids, and stimulates their values… Then you can pay Facebook money to target those individuals with your marketing and include valuable offers to subscribe to your services or […]
Alexander Ford
18
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Marketing vs. Sales

Marketing vs. Sales

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.
Alexander Ford
47
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