Don’t Put Lipstick On a Pig

In this video

Every great product needs a great offer.

As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true.

Probably.

See, if you’re out there putting a bad offer in front of cold audiences, of course they won’t be buying. Of course, you’ll be struggling with your sales. Of course, you won’t have a good, if any, return on that investment.

That’s why your marketing trouble-shooting should always be starting from within, not without. If all your ad creative is doing is putting lipstick on a pig, you’re wasting your time.

On this episode of Incremental Progress: learn if your offer sucks… and what to do about it if it does.

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