Marketing107 Videos

The Attention Economy

On this week’s episode of Incremental Progress I discuss why you need to be investing in content marketing and I break down why you need 10X the marketing content you think you do. This episode is pure fire – I break down content marketing from both macro and micro perspectives. You can’t watch this 30-minute […]

Alexander Ford

March 5, 2019

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Produce the Show, not the Commercial

Nobody wants to watch commercials. Unless, of course, you’re talking about the Super Bowl. Leaving the football entirely aside, it’s famous for its lavish and well-produced ads. What’s the difference between those ads and the kind you hate seeing on usual network television? It’s because Super Bowl ads are actually trying to be good pieces […]

Alexander Ford

March 13, 2019

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Get Engaged and Active Leads with Social Media Challenges

Throw your webinars in the trash. You want leads so hot you won’t be able to pick up the phone to call them without oven mitts? Social media challenges. It’s 2019, so it’s time to market like it. And there’s one proven formula that, if you execute correctly, will have you drowning in sales. What […]

Alexander Ford

March 20, 2019

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One Size Fits No-one

Would you tell your grandmother about your brand-new pair of Yeezys? She’d probably look at you and (rightfully) ask you why someone in their right mind would use that name for a pair of shoes. You’d just tell her you bought shoes. You’d tailor the message for the person who’s receiving it. So start using […]

Alexander Ford

March 20, 2019

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Why You Need to be Producing Content Marketing in 2019

Let’s talk about the trends that I see in the market as we roll through 2019 and how you can capitalize on the opportunity available to you by producing high quality video content.

Alexander Ford

March 22, 2019

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Brand Promises

How do you differentiate yourself from your competition? Chances are, there’s at least one other person out there providing the service you do. How do you position yourself as the brand your target market feels congruent with? On Episode 2 of Incremental Progress, I’ll give you some tips on how you can find the ways […]

Alexander Ford

March 22, 2019

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Why Gary V is Right About Documenting Over Creating

You know Nike’s slogan, right? That old three-word adage that they’ve been milking for years now? Just do it. As cliché as it is, they have a point. So many people get caught up in the idea of trying to be perfect the first time that they never get started doing anything. Marketing is no […]

Alexander Ford

March 22, 2019

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Tell Stories to the World

A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]

Alexander Ford

March 24, 2019

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The Facebook Lead Faucet

I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]

Alexander Ford

March 25, 2019

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Getting Hands-On with the Audience

The Facebook ads platform is an intimidating tool. There are tons of people out there just itching to get started with it, but don’t know where to begin. Here’s the thing: like with any marketing, the first question should always be: who am I talking to? Unfortunately, it’s one thing to know the answer to […]

Alexander Ford

March 25, 2019

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