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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
18
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
32
0
The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
22
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Intentions

Intentions

The masses wait to see it before they believe it, while the masters see it before they believe it. If there’s something you want out of your life, you need to see it first. You need to picture it in your mind’s eye and have it be a clear, tangible thing. If you can’t do […]
Alexander Ford
32
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
46
0
I Deserve to be Rich and You Do Too

I Deserve to be Rich and You Do Too

What’s stopping you from achieving the dream that you say that you want? Is it your employees? Your customers? Your spouse? The government? Actually, it’s none of those things. The thing that’s stopping you is you. Need some evidence? Try saying the phrase “I deserve to be wealthy.” How did that feel? Literally, what do […]
Agency Board
261
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Who’s Got My Money?

Who’s Got My Money?

How much money are you leaving on the table because you don’t sell as efficiently as you could be? Here’s a quick tip: you can learn all the little techniques and body-language quirks and buy everyone’s program, but there’s one crucial thing that if you don’t master, you’ll never be the best salesperson you could […]
Agency Board
45
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The Power of Mindset

As a business owner, leader, manager, or team member, your mindset is your most valuable asset. So why do so many business owners and leaders disregard mindset work as a low priority? “I’ll get over it,” you might say. Actually, you won’t. Any unresolved emotional perception, decision, or action is stored in your subconscious until […]
Alexander Ford
28
0
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