The Joint Venture Mindset

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Want to know the #1 reason that people have trouble getting joint ventures to work? It is their core beliefs about the world… it is their core motivators of fear, scarcity, and lack. It is DEEPLY, DEEPLY encoded in us as human beings (if you question that read Influence by Robert Cialdini). The GREAT NEWS is that creating strategic joint venture partners is a powerful way to break free of that old conditioning.

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