Customer turnover feels horrible.
And even the most resilient business owner sometimes wonders if the product or service they’re offering is truly valuable. If it was, wouldn’t 100% of my clients be satisfied and happy?
It can be hard to look at one client who changed their life as a result of working with you and then look at another who didn’t show nearly the same result and left your care while cursing up a storm.
But here’s the thing about that: if you’re an entrepreneur who actually cares about their business and providing value for their clients, the problem isn’t you. It’s them.
It’s actually kind of simple when you think about it. If you can deliver a result, and the client refuses that result by quitting on you, did they actually want that result in the first place?
Or did they just do such a good job convincing themselves they wanted that result that they convinced you, too?
Check in on this episode of Incremental Progress to find out why most people who buy your stuff don’t actually want it – and why you don’t need to be worried about it when it happens.