Get Your Team on the Same Page • An Interview with Miles Beckler

You and your team are not valuable for the actions you take. Elliott Jacques, in his book Requisite Organization, states that the value of our work is not in the action we take, but the decision that precedes that action. The action is a simple mechanical response, the execution of the actual work we did […]

Alexander Ford

June 10, 2019

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The Programming Language for Your Mind • An Interview with Michael Stevenson

How do you think Donald Trump got his name on so many buildings? Regardless of how you feel about him personally, there is one lesson we can all apply to our own businesses in how he acts: Donald Trump has given himself permission to be his own brand. And he works to promote the hell […]

Alexander Ford

June 12, 2019

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How to Reach More People with Facebook Live Using Groups • An Interview with Andre Paradis

If you’re serious about wanting more viewers on your Facebook lives, you’ve really got one of two options: either pay to promote those posts, or go live from a Facebook group. Don’t depend on organic reach, either from your personal profile or your business page (though you really shouldn’t be promoting your business from your […]

Alexander Ford

June 12, 2019

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How to Target Your Ideal Clients Using Facebook Ads by Segmenting Them Into Groups • An Interview with Dr. Michael Grossman

One of the most useful features of the Facebook ads platform is the ability to create ‘lookalike’ audiences. What this allows you to do is to give Facebook a group of people and say “find the commonalities between this group and then extrapolate that to find me more people like this.” Let’s take an easy […]

Alexander Ford

June 12, 2019

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How to Let Go and Equip Your Team to Take Ownership • An Interview with Chad Nicely

To the degree that your team can see how their everyday actions are fulfilling your organizations goals and moving the company forward, they will feel empowered to take action. That’s a loaded statement, so let’s break it down: as the owner of your business, you’re probably doing way too much work yourself and not delegating […]

Alexander Ford

June 12, 2019

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Book Discovery Calls from the Thank-you Pages of Your Lead Magnets • An Interview with Brenda Gardner Jones

Super practical advice for you: make sure you’re taking advantage of every possible opportunity you can to drive traffic towards discovery (sales) calls. The absolute best place to put that invitation is, I’ve found, on the thank-you page after a user has opted into something. That could be a social media challenge, lead magnet, or […]

Alexander Ford

June 12, 2019

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Grow Your Tribe on Social Media by Starting a Show • An Interview with Paul Hoffman

The best use of Facebook ads is to deliver massive value. That isn’t done by distributing e-books, webinars, or social media challenges. It’s done by starting a show where you can entertain, inform, and/or educate the people in the market you love to serve. It’s done by helping those people without any expectation for them […]

Alexander Ford

June 12, 2019

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How to Get Customers Using YouTube Pre-roll Ads • An Interview with Dr. Steve G. Jones

If you have customers with active needs, you can make a killing by taking advantage of YouTube pre-roll advertising. As I explain in the video, Facebook advertising is great. But the majority of people on Facebook aren’t there because they’re trying to solve a problem. Facebook is great for those of us who have customers […]

Alexander Ford

June 12, 2019

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How to be a Great Number One (or an Awesome Number Two) • An Interview with Brady Patterson

There are far too many entrepreneurs trying to be a number one when they’re really best suited to be a number two. I know because I’ve seen it. I’ve seen all of these smart, hard-working, deeply caring folks ruin their lives by trying to run a business they simply don’t have the values to run. […]

Alexander Ford

June 15, 2019

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How to Grow Your Business Like It’s a Piece of Software • An Interview with Paul and Philly Fuggle

One of the great things about being a visionary is that you’re always seeing ways to make things better. Of course, that also comes with a downside. If left to their own devices, most visionaries will have problems completing things because they’ll constantly be seeing ways to make what they’re doing better… which means they […]

Alexander Ford

June 15, 2019

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