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How to Set Goals That Matter in Life and in Business

How to Set Goals That Matter in Life and in Business

If you set goals that you don’t have direct control over, you will fail. Here’s a delusional goal: “This quarter, we’re going to increase profits by 10%.” If that’s all you’ve written down, achieving it will be a matter of luck. Unless you’re going out picking people’s pockets, you don’t have direct control over your […]
Alexander Ford
40
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Quality Questions Lead to a Quality Life

Quality Questions Lead to a Quality Life

Changing your attitude will change your life. Here’s how things usually happen: something awful occurs, you feel awful about it, and you go along feeling awful until you calm down, or something else happens. The emotion is a wave, and you’re just riding it. Of course, we’re never going to get rid of emotions. Nor […]
Alexander Ford
37
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How Your Labels Hold You Back

How Your Labels Hold You Back

Morally labeling things is a one-way ticket to emotional fragility. Because moral labels are absolute and one-sided, whenever someone does something that isn’t congruent with the label, we’ll react accordingly. Here’s an example: let’s say you label “spilling coffee” as a bad thing. Because it has that label, whenever it happens, you’re going to be […]
Alexander Ford
32
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How to Stand on the Shoulders of Giants

How to Stand on the Shoulders of Giants

It all comes down to values. Whether I’m giving a talk to a high-school, running a multi-day event, or leading my team, you better bet I’m going to bring up the idea of values. Why? Well, I could fill up your entire feed with the reasons why, but the short answer is that if you […]
Alexander Ford
38
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How to Set Goals Like Donald Trump

How to Set Goals Like Donald Trump

“If you can’t say the downsides of a goal, you don’t have a goal.” If you want to achieve anything meaningful, in life or in business, you need to have a goal based in reality and not on fantasy. The goal needs to be articulated, investigated, and broken down into incremental steps that you can […]
Alexander Ford
22
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Give Yourself Permission to be Yourself

Give Yourself Permission to be Yourself

We’re at our best for others when we think most about ourselves. Bold claim. But there’s a lot going on there, so let me unpack it for you. You’re best able to tackle and overcome obstacles when you take on challenges that are inherently inspiring and meaningful to you. To be precise, those are the […]
Alexander Ford
24
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