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Position Your Wow Factor

Position Your Wow Factor

Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Alexander Ford
62
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Need Help with Your Dead Elevator Pitch?

Need Help with Your Dead Elevator Pitch?

Are you ready to articulate what you do and why you’re the expert in just 17.5 seconds? There are many entrepreneurs with great products and services, but they struggle with getting the leads they need to grow their businesses. Why? Because they can’t clearly communicate the value of what they have to offer. And the […]
Alexander Ford
73
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MGI 05

The Wild West of Business

One of the many reasons it’s tough to own a business is because it’s entirely your accountability. Even (and especially) if you have a team, the burden to keep that business functional and profitable all comes down to you. And even if you do everything “right,” in theory, if you don’t get the results you […]
Agency Board
58
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IP 57

Starting With Why

There are dozens of different kinds of smartphones. And yet, you decided on just one of them. Why? The immediate response to that question is generally a deep sigh and a “well, when I looked at the features when compared to some other ones I looked at…” And my general response is not to believe […]
Agency Board
57
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MGI 04

The Paradox of Self-Promotion

Wouldn’t it just be great if everyone in the market already knew what you did and how good you are at it? Yet, that’s the thorniest part of running a business. How do you stand out in the vast sea ? of people and products all vying for the most important resource a business can […]
Agency Board
78
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MGI 03

Possibility

In this vlog episode I talk about why business owners, entrepreneurs, and anyone else who wants to build their influence need to produce more content. The cold hard truth is that the attention is in this platform, and if you aren’t there when THEY’RE there, they won’t be thinking of you when it’s time to […]
Agency Board
178
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MGI 01

Don’t Abdicate Your Accountability

You can’t hide from your money. I have nothing against book keepers or accountants, but I think a lot of business owners abdicate to them much too early. Your cash flow is the life-blood of your business. Your financial data is the foundation of your strategic planning. Knowing your numbers is mandatory to effectively run […]
Agency Board
40
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IP 56

Offline Marketing – Not Dead Yet!

No matter what you’re selling, it’s easier to sell it to someone right in front of you. While having an online presence is undoubtedly important, I’ve noticed that too many business owners seem to forget the low-tech marketing options available to them. Networking and face-to-face communication are still important. And on this episode of Incremental […]
Agency Board
51
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ip 55

Don’t Put Lipstick On a Pig

Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]
Agency Board
51
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How to Book $100 Sales Calls: A Case Study

Have you seen those Facebook ads from coaches and programs offering you their secret formula to making seven figures without spending a dime on Facebook ads? Bit weird, isn’t it? Something I’ve noticed lately (and I’m sure you’ve seen it too) is this weird pushback against acquiring paid traffic. And on some level, I get […]
Agency Board
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