Alexander Ford

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You’re Stumbling in the Dark

You’re Stumbling in the Dark

Are you more or less likely to do something when you know the reason behind it? More likely, right? And your team is the same. At Measurable Genius, our top company value is that we start with why. Why is that? Because I want to know why I’m doing anything in my business. If I […]
Alexander Ford
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Your Short-Term Marketing is Killing Your Business

Your Short-Term Marketing is Killing Your Business

Are you taking shortcuts with your marketing? Marketing is actually a two-step process. Business owners have a tendency to skip right to step two without thinking about the proper order of operations. Step two is making offers. But there’s something essential you have to do first. That first step is building an audience. What does […]
Alexander Ford
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The Myth of ‘Spending Money’

The Myth of ‘Spending Money’

Need some help with your budget? Dr. John Demartini has a saying that goes “If you don’t fill you day with high-priority actions that inspire you, it will fill with low-priorities that frustrate you.” Essentially, it means that you need to manage your time wisely. That saying is true for all of the resources under […]
Alexander Ford
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Pareto’s Principle

Pareto’s Principle

Perception is all about the stories your mind tells. On today’s show, I’ll be discussing Pareto’s Principle, which states that roughly 80% of your sales come from 20% of your customers. So, how do you use this principle practically to achieve meaningful results in your business?
Alexander Ford
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The Power of Mindset

As a business owner, leader, manager, or team member, your mindset is your most valuable asset. So why do so many business owners and leaders disregard mindset work as a low priority? “I’ll get over it,” you might say. Actually, you won’t. Any unresolved emotional perception, decision, or action is stored in your subconscious until […]
Alexander Ford
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