Mindset51 Videos
The Economics of the Mind
What’s the number one thing keeping you from getting more of what you want? If you ask me, it’s the feeling that you don’t deserve it. It doesn’t even matter what the thing you want is. Money, customers, team members, hell, even love. These are all things we won’t be able to receive unless we […]
The Gospel of You
IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
The Offer Roundtable
What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
The Power of Mindset
As a business owner, leader, manager, or team member, your mindset is your most valuable asset. So why do so many business owners and leaders disregard mindset work as a low priority? “I’ll get over it,” you might say. Actually, you won’t. Any unresolved emotional perception, decision, or action is stored in your subconscious until […]
The Programming Language for Your Mind • An Interview with Michael Stevenson
How do you think Donald Trump got his name on so many buildings? Regardless of how you feel about him personally, there is one lesson we can all apply to our own businesses in how he acts: Donald Trump has given himself permission to be his own brand. And he works to promote the hell […]
The Purpose of Life
People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
The Secret to Sustainability
Want a business that can outlast any challenge? Then you need to build it according to your long-term vision. Because the only thing that survives short-term challenge is a long-term goal. That’s all pretty abstract. For example, you might be asking: How do I even define my long-term vision? How do I make sure my […]
The Toll Must be Paid
Working too hard for too little money? This is pretty common for entrepreneurs. And there’s an entirely logical reason for it. It’s because visionaries tend to underestimate or ignore the costs associated with getting what they want. Well, unless the cost is working hard. Most entrepreneurs are perfectly fine with that. But the costs are […]