Find Your Place on the Assembly Line of Clients

Your business is perfect for certain people at a certain moment in their lives. You have an ideal customer avatar, with a certain set of challenges that you are uniquely qualified to tackle. You already knew that I hope. But what many entrepreneurs miss is that there are so many other entrepreneurs out there who […]

Alexander Ford

June 22, 2019

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You Are Irrelevant to Your Clients

If you’re going to be successful in the joint venture game, you need to intimately know your client journey. That all begins with realizing the truth that you’re not at the centre of your client’s universe. They will appreciate you for the problem that you solve (hopefully!), but you need to understand that all of […]

Alexander Ford

June 22, 2019

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Go First and Provide Value

What can you do to establish a joint venture with a bigger player than you are? The first thing you have to do is become relevant. No matter how big or small your business, no one will be willing to JV with someone they don’t know. You have to establish a relationship first. Once they […]

Alexander Ford

June 22, 2019

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You Don’t Need a List to Joint Venture

One of the most common mistakes entrepreneurs make about joint ventures is assuming that they need a massive e-mail list in order to find people that they can JV with. If you learn nothing else from Jay Fiset, learn this: joint ventures are about relationships. It’s not about leveraging assets for a return. Is that […]

Alexander Ford

June 22, 2019

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Work With Your Competition

Our results in life are a direct consequence of the beliefs we hold. For example, one of the beliefs that I see time and time again from many entrepreneurs is that they absolutely must not help others in a similar industry as them. They see business as a zero-sum game, and every piece of profit […]

Alexander Ford

June 22, 2019

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What Beliefs Are Driving You?

What you do is an unconscious expression of the sacred beliefs you hold about yourself and the world. For example, let’s take the average entrepreneur. What beliefs do they have about themselves that lead them to start a business? Well, they probably have a capacity and appetite for hard work that many others lack. They […]

Alexander Ford

June 22, 2019

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Our Greatest Weakness Is Our Strength Turned Up Too Loud

It is absolutely astounding how many entrepreneurs are trying to do everything by themselves. You and I both know that simply STARTING a successful business is tremendously difficult, let alone trying to scale it up. And the most common response to that difficulty is to do what entrepreneurs do best: buckling down and working hard. […]

Alexander Ford

June 22, 2019

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The 2019 Studio D Shootout

It’s hard to believe it’s number 5! 4 years ago I decided to plan my own birthday party. I thought it’d be fun to have a bunch of my photographer friends come to my studio, have some food and drinks, and have a little photography competition. I call it the Studio D Shootout. It means […]

Alexander Ford

June 22, 2019

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We Have Big Dreams

“I became a business owner because I had too…” I was at my dad’s house a few months ago. I was sitting in his kitchen. The light was pouring in through the 1980’s venetian blinds. They were showing their age with some of them perfectly lined up letting light in, and the few that were […]

Alexander Ford

June 21, 2019

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Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.

Alexander Ford

June 20, 2019

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