How to be a Great Number One (or an Awesome Number Two) • An Interview with Brady Patterson

There are far too many entrepreneurs trying to be a number one when they’re really best suited to be a number two. I know because I’ve seen it. I’ve seen all of these smart, hard-working, deeply caring folks ruin their lives by trying to run a business they simply don’t have the values to run. […]

Alexander Ford

June 15, 2019

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Have any Friends?

It’s hard to transact with individuals who haven’t been told any stories. There are lots of ways to convert prospects into customers online, but few people who are willing to simply invest in the art of storytelling and content production. But if you expand your vision into the long-term, you’ll find that inspiring and effective […]

Alexander Ford

June 12, 2019

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Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]

Alexander Ford

June 12, 2019

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Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]

Alexander Ford

June 12, 2019

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How to Build a Group Coaching Program • An Interview with Greg Stoll

If you simplify your sales process, you’ll make more money. It’s that simple. Take the sort of work that Greg was talking about during his interview, for example. There are tons of entrepreneurs with a similar funnel to his – selling a program with add-ons like group coaching and events, each one a separate transaction. […]

Alexander Ford

June 12, 2019

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How to Get Customers Using YouTube Pre-roll Ads • An Interview with Dr. Steve G. Jones

If you have customers with active needs, you can make a killing by taking advantage of YouTube pre-roll advertising. As I explain in the video, Facebook advertising is great. But the majority of people on Facebook aren’t there because they’re trying to solve a problem. Facebook is great for those of us who have customers […]

Alexander Ford

June 12, 2019

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Grow Your Tribe on Social Media by Starting a Show • An Interview with Paul Hoffman

The best use of Facebook ads is to deliver massive value. That isn’t done by distributing e-books, webinars, or social media challenges. It’s done by starting a show where you can entertain, inform, and/or educate the people in the market you love to serve. It’s done by helping those people without any expectation for them […]

Alexander Ford

June 12, 2019

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Book Discovery Calls from the Thank-you Pages of Your Lead Magnets • An Interview with Brenda Gardner Jones

Super practical advice for you: make sure you’re taking advantage of every possible opportunity you can to drive traffic towards discovery (sales) calls. The absolute best place to put that invitation is, I’ve found, on the thank-you page after a user has opted into something. That could be a social media challenge, lead magnet, or […]

Alexander Ford

June 12, 2019

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How to Let Go and Equip Your Team to Take Ownership • An Interview with Chad Nicely

To the degree that your team can see how their everyday actions are fulfilling your organizations goals and moving the company forward, they will feel empowered to take action. That’s a loaded statement, so let’s break it down: as the owner of your business, you’re probably doing way too much work yourself and not delegating […]

Alexander Ford

June 12, 2019

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How to Target Your Ideal Clients Using Facebook Ads by Segmenting Them Into Groups • An Interview with Dr. Michael Grossman

One of the most useful features of the Facebook ads platform is the ability to create ‘lookalike’ audiences. What this allows you to do is to give Facebook a group of people and say “find the commonalities between this group and then extrapolate that to find me more people like this.” Let’s take an easy […]

Alexander Ford

June 12, 2019

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