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STOP PRODUCING BAD CONTENT

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By Alexander Ford
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In this video

It seems like every company has a Facebook profile these days.

If you’re reading this, you probably have one for your business too! But are you using it right? Do you have one of those “social media managers” whose only job is to fill space with content about your company? If you’re doing that, you’re doing it wrong.

People want to engage with authentic experiences. Your business Facebook page needs to be authentic. Nobody cares about boring, white-washed PR jargon.

Proof of this is our very own video blog. If people out there were scared of authenticity, we’d have lost all our clients after episode one. On today’s episode of Daily Genius, I talk to Jason Anderson of Boulevard Exteriors about his marketing strategy on social media.

I also have a spirited debate with our technician John about group policy. And I didn’t spend all day sitting in that one chair in the basement, it was just cut that way.

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