The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself.
“Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that you can use to describe your business is a lot harder than it sounds. But it’s step one … and if you can’t do step one, you can’t do anything else.
On today’s episode of Daily Genius, I talk to Geordie about how to sell a 90-day program, and I talk to Jason Meyer of Hearth & Home about how to acquire high quality leads. If you’ve ever had a problem consistently generating leads (and you have, we all have) you need to watch this episode.