“Oh boy, he’s talking about marketing again. Do you do anything else?”
Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle.
If you’ve got your marketing 100% figured out, let me know. You’d be the first person I’d ever met who has done that.
If not, click play on that video. I talked to Jason at Hearth & Home about the three basic tools every business owner needs to know in order to effectively devise their marketing strategy, and some basic ways to use those tools.
I’m not going to give away too much info here, but in a nutshell: it comes down to synergy. If you aren’t using every public-facing property you have to broadcast the same message at the same time, think about doing it.