Starting with the basics sets you up for success.
In the complicated world of funnels, founders and CEOs can often get lost in the tangled webs of ads, systems, technologies, web pages, creative… you name it.
Funnily enough, if those same business owners simply started with the first guiding principle of marketing, they’d find their lives would be much simpler. Instead of tearing their hair out over their short-term numbers, they’d be able to see the value of playing the long game.
That’s a little clue as to what we’ll be talking about this week on Incremental Progress. Don’t miss it!