Think back to the last seminar or event you attended.
What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed?
If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little to do with the information presented. It has to do with the transformation that experience is offering to you.
So many of us are out in the market changing the lives of our customers. So what’s the defining factor between someone who promises a transformation and someone who delivers a transformation?
Emotion. Learn how you can use it to build a better business on this episode of Incremental Progress.