Money is great to have. And closing sales is important, no doubt. “New money solves all problems,” right?
But what many entrepreneurs don’t understand is that the point of the sales system is not to generate money. The point of the sales system is to have a customer make great buying decisions… and for you to be able to make great selling decisions.
We talked about enabling a customer to make great buying decisions a couple of weeks ago, so now it’s your turn. What does it look like to really qualify a customer? What information do you need to have to make sure you’re able to make a decision about whether or not to sell to them?
Why is it detrimental to your business to be filtering in your marketing
Coffee’s for qualifiers. Find out why on this week’s episode of Incremental Progress.