A long time ago, in a galaxy far far away…”
There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars.
See, when we find a story we like and we really resonate with it, we buy in. We get invested. We lose ourselves in that world.
Wouldn’t it be great if people resonated with your business like they do with Star Wars?
They will… once you start telling stories to the world.
Start your hero’s journey over again on this week’s episode of Incremental Progress.
Brilliant! This made so much sense Alexander. My only regret was that I wasn’t watching from the toilet 😉
Hahaha. What’s interesting is that social media consumption is higher on mobile but it looks like sites like this actually have a stronger desktop and tablet audience. Makes sense because the context is longer, pre-meditated viewing of content vs. scrolling through the newsfeed. Thanks for commenting :D.