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The Immortality of Authenticity

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Business Fundamentals
By Alexander Ford
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There are tons of people out there struggling to build a life they don’t really want.

It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do.

I think it’s fair to say not many people are ready for all the challenges that come with business ownership. And even if they ARE prepared, are those challenges ones they truly enjoy tackling?

Let’s take something that many small business owners struggle with: marketing. In the end, it’s all about communicating your message to the market.

They already know where their market is. It’s where you’re reading this. And yet, so few of them are taking advantage of the platform.

Last week we talked about why it’s essential for everyone to be telling stories about their business. This week: why those stories need to be authentic…and how to tell if you’re faking your life.

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