Every service provider that cares wants to do a good job for their client.
But doing that “good job” isn’t solely about producing results.
In fact, when you’re too focused on results, you actually hamper your ability to provide the very service or transformation your client is seeking.
Time to take a step back. On this episode of Incremental Progress, I’m going to explain the role of the service provider in their customer’s journey.
Spoiler warning: you’re not the hero.