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The Many Layers of the Layercake

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By Alexander Ford
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Here’s a fact: re-targeting ads convert cheaper and more often than ads to cold traffic.

I’ve been doing this long enough to have proven it again and again for myself and for my clients.

So on today’s episode of Incremental Progress, we’re going to move onto the next stage of the Layercake campaign: designing and building those re-targeting audiences.

Confused? Check out past episodes where we’ve been incredibly hands-on in helping you take cold traffic, identify who to speak to, and deliver value to those people.

Finally, we get to make some offers.

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