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Gearing Up For Strategy

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Rockefeller Habits
By Agency Board
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In this video

What are your company’s values? Are they truly demonstrable behaviours, or empty moral/ethical imperatives?

One of the many important things the Rockefeller Habits asks you do is to discover your corporate values and write them down. And, knowing a thing or two about values, this is where I can really help my clients discover what they’ve been demonstrating all along, even if they don’t realize it.

Here’s a tip: if you’re a business owner, business is probably your top value. And the ones below that are the values of your business. Easy enough, right?

So write down your values. Don’t hold yourself and your employees to some kind of one-sided crap like “the customer is always right” (they aren’t) and “we give it 100%” (if you go home, that’s not true). Values are repeatedly demonstrable behaviour. They’re not lines from motivational posters.

In this episode, I travel to The Gear Shop to give the team there a quick summation of the Rockefeller Habits, including short segments on values, brand promises, and the danger of multi-tasking.

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