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EVERYONE NEEDS A LANDING PAGE(S)

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Customer ServiceMarketing
By Alexander Ford
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In this video

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you want them to do next.

Just sending your visitors to the homepage of your website is a waste of your traffic because it significantly decreases your conversion rates.

What you need are context-driven landing pages on which the only thing that can happen is the conversion event you’d like your visitors to take (or they can hit back, which is called a bounce).

You need to draw a hard line between marketing and sales and define the single conversion event your marketing efforts funnel towards.

On today’s episode, I talk podcasts with Warren, and I visit Linda at Citytile to talk landing pages and Instagram.

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